John Stroud:
"GLENWOOD SPRINGS, Colorado — Following on the heels of Rand McNally's 2011 designation of Glenwood Springs as the “Most Fun Small Town” in the U.S.A., the city has a new distinction as a top-seven ski town.
The road atlas publisher announced its “Best of the Road Top Seven Ski Towns” this week. It lists the most popular destinations for winter vacation and recreation based on the input of its honorary mother-daughter traveling duo, Joan and Julianna Broste of Littleton.
The pair were in Glenwood Springs last July taking in some of the popular warm-month attractions, which led to the “Most Fun Town” designation. They returned recently to experience some of the winter fun the area has to offer.
With Sunlight Mountain Resort just a few miles outside of town, a wealth of backcountry recreation opportunities, its close proximity to the world-class ski resorts of Aspen and Vail, and all of the in-city amenities, Glenwood Springs came in at No. 5 in the “Best Ski Town” competition.
“The small town is so proud of its winter accommodations, Traveling Jules and Joan were invited back to experience this time of year,” Rand McNally stated in announcing the winners. “Sunlight Mountain Resort hosts skiing, snowboarding and snowmobile tours … while major attractions like Glenwood Hot Springs Pool and Glenwood Caverns Adventure Park remain available.”
Lisa Langer, who just started her new job as the city's tourism marketing director this month, said the ski town distinction is a great bonus in terms of promotion.
“Our positioning is a big factor in their designation,” Langer said. “When you look at where we're located, right between all these world-class ski resorts, and with Sunlight in our backyard, we are a real gateway community.
“And, we have all the amenities that make a great ski town,” she said. “It's a great place to relax and unwind after a day on the slopes....”
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Showing posts with label Lisa Langer. Show all posts
Showing posts with label Lisa Langer. Show all posts
January 20, 2012
January 18, 2012
SandBox Comments: PR Web "New Tourism Director Takes the Helm in Glenwood Springs, Colorado "
"Lisa Langer is ready to get down to the business of marketing Glenwood Springs, and she isn’t wasting any time. The former Executive Director of the Spearfish, South Dakota, Chamber of Commerce is on a reconnaissance mission to learn all she can about the river and mountain town, situated between the ski resorts of Aspen and Vail. Her hit-the-ground-running enthusiasm, coupled with extensive experience in tourism marketing and strong leadership skills, made her the obvious choice for Vice President of Tourism Marketing for the Glenwood Springs Chamber Resort Association. In her inaugural year, Langer has big plans for America’s Most Fun Town.
Langer understands the significance of winning a national designation like the Most Fun Town in America, a title Glenwood Springs captured in July 2011. Her now former state of South Dakota won a Most Patriotic Town in America award in the same round of competition, sponsored by Rand McNally and USA Today.
“Winning a title like this is huge. It launches your product onto the national stage. As tourism marketing director, one of my goals is to make Glenwood Springs, Colorado, synonymous with America’s Most Fun Town,” said Langer.
But Langer is just getting started; Glenwood Springs also has a new mascot, Glen Wood, a lanky, good-natured fellow who loves nothing more than experiencing all the varied adventures and activities available in his namesake town, like skiing at Sunlight Mountain Resort, rafting the Colorado and Roaring Fork rivers, soaking in the Glenwood Hot Springs Pool, exploring at Glenwood Caverns Adventure Park and catching the wave on a stand-up paddleboard or in a kayak at the Glenwood Springs Whitewater Park, to name but a few. Langer anticipates Glen Wood will be making the rounds locally at festivals such as Strawberry Days in Glenwood Springs, at events in the surrounding region, and at trade shows and tourism events at the state level. The introduction of Glen Wood is a key strategy to identify and grow new prospects and markets for Glenwood Springs with a fresh new image while maintaining the polished, well-established “soak it all in” brand...."
(Vicky Nash via PR Web)
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Langer understands the significance of winning a national designation like the Most Fun Town in America, a title Glenwood Springs captured in July 2011. Her now former state of South Dakota won a Most Patriotic Town in America award in the same round of competition, sponsored by Rand McNally and USA Today.
“Winning a title like this is huge. It launches your product onto the national stage. As tourism marketing director, one of my goals is to make Glenwood Springs, Colorado, synonymous with America’s Most Fun Town,” said Langer.
But Langer is just getting started; Glenwood Springs also has a new mascot, Glen Wood, a lanky, good-natured fellow who loves nothing more than experiencing all the varied adventures and activities available in his namesake town, like skiing at Sunlight Mountain Resort, rafting the Colorado and Roaring Fork rivers, soaking in the Glenwood Hot Springs Pool, exploring at Glenwood Caverns Adventure Park and catching the wave on a stand-up paddleboard or in a kayak at the Glenwood Springs Whitewater Park, to name but a few. Langer anticipates Glen Wood will be making the rounds locally at festivals such as Strawberry Days in Glenwood Springs, at events in the surrounding region, and at trade shows and tourism events at the state level. The introduction of Glen Wood is a key strategy to identify and grow new prospects and markets for Glenwood Springs with a fresh new image while maintaining the polished, well-established “soak it all in” brand...."
(Vicky Nash via PR Web)
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