How does a viral link bait, tied to a newspaper article (or tied to every keyword contained in the bait actually 'work' on the internet?
The moment anyone clicks on it, it implodes into the web. Saturating that live link to the newspaper article it is tied to into the worldwide web for all time. Can never be removed and can never be cleaned up.
The only thing one can do is track the keywords. The bait will appear one time only, until clicked on and then it "implodes" and disburses its content when clicked on.
Hot stories are trackable only through setting up alerts on every search engine and doing so with the exact keywords located in that one original bait.
One must download the live bait (if you stumble on it before it is clicked and disbursed) to your hard drive (or) make a hard copy of it. Either one is able to be subpoenaed to find out source of origin.
Hey! How about those PR Web tourism marketing gals hired by GSCRA with public tax dollars and the mass glut of saturation to newspapers, blogs, twitter, facebook all over the nation on behalf of Steve Beckley's new expansion? Boy, that's a huge bonus getting that much 'free' to Beckley advertising.
Combined with the flood of alerts from Google, Yahoo, Bing, Ask and other engines; those standard practice viral link baits used by GSCRA and contractors have really done an above and beyond their usual saturation job.
How about you?
How do you feel about the tourism contract dollars for 81601 footing the bill for a select few and their advertising budget?
Come to think of it. How do you feel about the new coaster and how it looks perched up there on top of Iron Mountain?
Great photo in this press release from contracted tourism promoter under GSCRA from PR Web.
"Unapologetic pursuit and tracking of patterns within news others make since 2010"
Showing posts with label PR Web. Show all posts
Showing posts with label PR Web. Show all posts
June 19, 2012
January 18, 2012
SandBox Comments: PR Web "New Tourism Director Takes the Helm in Glenwood Springs, Colorado "
"Lisa Langer is ready to get down to the business of marketing Glenwood Springs, and she isn’t wasting any time. The former Executive Director of the Spearfish, South Dakota, Chamber of Commerce is on a reconnaissance mission to learn all she can about the river and mountain town, situated between the ski resorts of Aspen and Vail. Her hit-the-ground-running enthusiasm, coupled with extensive experience in tourism marketing and strong leadership skills, made her the obvious choice for Vice President of Tourism Marketing for the Glenwood Springs Chamber Resort Association. In her inaugural year, Langer has big plans for America’s Most Fun Town.
Langer understands the significance of winning a national designation like the Most Fun Town in America, a title Glenwood Springs captured in July 2011. Her now former state of South Dakota won a Most Patriotic Town in America award in the same round of competition, sponsored by Rand McNally and USA Today.
“Winning a title like this is huge. It launches your product onto the national stage. As tourism marketing director, one of my goals is to make Glenwood Springs, Colorado, synonymous with America’s Most Fun Town,” said Langer.
But Langer is just getting started; Glenwood Springs also has a new mascot, Glen Wood, a lanky, good-natured fellow who loves nothing more than experiencing all the varied adventures and activities available in his namesake town, like skiing at Sunlight Mountain Resort, rafting the Colorado and Roaring Fork rivers, soaking in the Glenwood Hot Springs Pool, exploring at Glenwood Caverns Adventure Park and catching the wave on a stand-up paddleboard or in a kayak at the Glenwood Springs Whitewater Park, to name but a few. Langer anticipates Glen Wood will be making the rounds locally at festivals such as Strawberry Days in Glenwood Springs, at events in the surrounding region, and at trade shows and tourism events at the state level. The introduction of Glen Wood is a key strategy to identify and grow new prospects and markets for Glenwood Springs with a fresh new image while maintaining the polished, well-established “soak it all in” brand...."
(Vicky Nash via PR Web)
(Learn more? Click title. Comment to discuss)
Langer understands the significance of winning a national designation like the Most Fun Town in America, a title Glenwood Springs captured in July 2011. Her now former state of South Dakota won a Most Patriotic Town in America award in the same round of competition, sponsored by Rand McNally and USA Today.
“Winning a title like this is huge. It launches your product onto the national stage. As tourism marketing director, one of my goals is to make Glenwood Springs, Colorado, synonymous with America’s Most Fun Town,” said Langer.
But Langer is just getting started; Glenwood Springs also has a new mascot, Glen Wood, a lanky, good-natured fellow who loves nothing more than experiencing all the varied adventures and activities available in his namesake town, like skiing at Sunlight Mountain Resort, rafting the Colorado and Roaring Fork rivers, soaking in the Glenwood Hot Springs Pool, exploring at Glenwood Caverns Adventure Park and catching the wave on a stand-up paddleboard or in a kayak at the Glenwood Springs Whitewater Park, to name but a few. Langer anticipates Glen Wood will be making the rounds locally at festivals such as Strawberry Days in Glenwood Springs, at events in the surrounding region, and at trade shows and tourism events at the state level. The introduction of Glen Wood is a key strategy to identify and grow new prospects and markets for Glenwood Springs with a fresh new image while maintaining the polished, well-established “soak it all in” brand...."
(Vicky Nash via PR Web)
(Learn more? Click title. Comment to discuss)
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