Scott N. Miller:
"VAIL, Colorado — The group aimed at businesses in Vail is a different-looking organization than it was a few years ago. But supporters say the Vail Chamber & Business Association still has important work to do.
The chamber held its annual meeting Friday in Vail, and amid presentations by town and Vail Resorts officials, association director Rick tenBraak spent some time talking about the group and its goals....."
(Read more? Click title)
Vail is one of those world destination resorts that took the tourism/public dollars/non-profit status problem co-mingling with Chamber of Commerce business conflicts problem; down the road of severing the two from each other a long time ago.
A few years back, they had their own run of scandals in the chamber end and severed off again from the Tourism Bureau aspects.
Now there are multiple factions promoting Vail and multiple factions supporting the business community.
Makes sense, doesn't it?
Maybe it's also the reason Vail Resorts turns $35 million dollar profits and has sales that do not go 'flat'.
From the Vail Valley Partnership website:
"The Vail Valley Partnership, a 501c(6) non-profit organization, has been engaged in the community from the early days of Vail, starting in 1964 as the Vail Resort Association. We've grown over the years to represent the entire Vail Valley and to fit the needs of the business community through our Chamber programs including cost-savings programs, educational events, networking opportunities, advertising programs and cost-savings programs.
The Vail Valley Partnership serves as the regional destination marketing organization for Eagle County, Colorado. Through our Marketing and Sales departments, we work to promote the destination's brand awareness and equity through media relations, group sales, regional advocacy and other communication strategies. We are proud to have been named Colorado's best Destination Marketing Organization by the readers of Colorado Meetings & Events Magazine in early 2011.
Because business and tourism go hand-in-hand, the Vail Valley Partnership also brings to the community a variety of signature programs that elevate the destination's attention to both guests and businesses. Signature Vail Valley Partnership programs include the Platinum Service Program (PSP), Lodging Quality Assurance (LQA), Destination Preservation and the Non-Profit Network. These signature programs are examples of how the Vail Valley Partnership reinforces commitment and dedication to improving the guest experience and adding value to the local business community."
"Unapologetically pursuing and tracking patterns within the news others make since 2010."
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