"BROOMFIELD — The second generation of Vail Resorts' EpicMix program has already resulted in more than 280,000 posts on Facebook and Twitter, exceeding the total number of social posts from all of last season ,with more than half of this year's posts including photos.
Based on Facebook's estimate of 130 friends per account holder, EpicMix has already generated more than 36 million social impressions this season. Additionally, guest activations are already up by just under 40 percent only 5 percent of the way through the season.
On Tuesday, Vail Resorts announced three new additions to EpicMix. More enhancements are expected to be added later this season...."
(Summit Daily)
(Read about the new enhancements to EpicMix? Click title.)
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