SandBoxBlogs: Vail Daily News "Ski season breaks Vail sales tax records"

Lauren Glendenning:
"VAIL, Colorado — The 2011-12 ski season may have been one of the worst ever in terms of snowfall, but it's shaping to be the town of Vail's best-ever in terms of sales tax collections.

Sales tax collections were up every month in 2011 over the same month in 2010, and the recent ski season has posted similar gains every month except April.

Sales tax collections January of this year were $2.85 million, up 1.94 percent from January 2011. The trend continues with February collections up 6.59 percent from February 2011 and March collections up 0.91 percent over March 2011. April is down 7.88 percent from the previous year, when Vail Mountain's ski season was a week longer than it was this year. The town expects another $55,000 in April collections, bringing the percentage to 3.3 percent down from 2011.

The 2011-12 ski season is estimated to be up 3.9 percent, or $536,785, from the 2010-11 season, the town's largest sales tax collection in a ski season ever..."  (Read original press release?  Click title)

SandBox Comments: Summit Daily News "Vail Resorts touts success of EpicMix"

"BROOMFIELD — The second generation of Vail Resorts' EpicMix program has already resulted in more than 280,000 posts on Facebook and Twitter, exceeding the total number of social posts from all of last season ,with more than half of this year's posts including photos.

Based on Facebook's estimate of 130 friends per account holder, EpicMix has already generated more than 36 million social impressions this season. Additionally, guest activations are already up by just under 40 percent only 5 percent of the way through the season.

On Tuesday, Vail Resorts announced three new additions to EpicMix. More enhancements are expected to be added later this season...."
(Summit Daily)

(Read about the new enhancements to EpicMix?  Click title.)