SandBoxBlogs: SkyHi Daily "SolVista Ski Basin is now called "Ski Granby Ranch""

Tonya Bina:
"SolVista Ski Basin and Headwaters Golf Course will get new names as Granby Ranch endeavors to overhaul its branding.

The ski, golf, bike and real-estate community under the umbrella of “Granby Ranch” has had “confusion in the marketplace” because of its mixture of monikers, according to Granby Ranch Director of Development Kyle Harris.

SolVista Ski Basin is Granby Ranch's ski hill, Headwaters Golf Course is the ranch's golf offering, then there's SolVista Bike Park, the Seven Trails Grille, and fishing on a private stretch of the Fraser River. There's also a Granby Ranch real-estate venture.

“Nobody understands that these amenities are all part and parcel of Granby Ranch. In people's minds, that connection is not there, and any time you have that level of confusion, something is wrong,” Harris said.

With the help of design firm CommArts, Boulder, which is now Stantec, Granby Ranch adopted an updated more unified brand, most of which is launching between now and Memorial Day. The better part of the new exterior wayfinding and on-mountain signs will be “phased in over time as we have the resources to do it,” Harris said.

Names of amenities are being changed to incorporate verbs, such as SolVista Ski Basin will now be called “Ski Granby Ranch,” the Headwaters Golf Course “Golf Granby Ranch,” the bicycle trails “Bike Granby Ranch,” and the fishing access “Fish Granby Ranch.”

The Seven Trails Grille will be renamed “Granby Ranch Grille” by the time it reopens in the late spring, and the real-estate branch of Granby Ranch will be called “Granby Ranch Homes.”

“We had to bite the bullet, we had to make a change,” Harris said. “And a change of this magnitude is not taken lightly.”..."  (Read more?  Click title)

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