November 4, 2011

SandBox Comments: Aspen Times "Aspen teams with Steamboat, Winter Park to offer special ski pass"

Wish we could get excited on behalf of the Colorado Triple Play Pass.

Reality is that it still shows the overwhelming arrogance of Aspen Skico.

An arrogance that is not going to set well at all with the common man who depend on tourism revenues to put bread on the family table.

Good luck to the Skico on this new offering.

"The Triple Play Pass faces stiff competition from Vail Resorts for skiers and riders who hit the slopes often.

Vail's adult Epic Local Pass is $519. That provides unlimited access to Breckenridge, Keystone and Arapahoe Basin, along with 10 restricted days at Vail Mountain or Beaver Creek.

The adult Summit Value Pass offers unlimited skiing and riding at Keystone and Arapahoe Basin, along with restricted access to Breckenridge, for $429.

The Triple Play Pass really isn't oriented toward hometown skiers and riders at Aspen-Snowmass, Steamboat and Winter Park, at least not those who already purchased passes. A Roaring Fork Valley resident would have to pay for two days here to get the two days at Winter Park and two days at Steamboat. There is no tweaked pass available to passholders at any of the three resorts.

This program is the first time in recent years that the Aspen Skiing Co. has teamed with another ski area to offer a pass. Intrawest owns Steamboat and operates Winter Park."

(Scott Condon)

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"Truth goes through three stages. First it is ridiculed. Then it is violently opposed. Finally, it is accepted as self-evident."

1 comment:

Anonymous said...

Why would people with families who are the ones that would go to Winter Park and Steamboat Springs want to come to the most expensive resort in the state?

The skico needs to start becoming a resort for every taste and lifestyle. That's what really kills sales is the lack of flex and bend.

Either that or cut the whine and make their piece with flat sales, lower biz traffic and stay home to only one lifestyle.