(Because the PI reporting on this, is not quite how the help of Hill Aevium really came about, the journalism failure will do nothing but antagonize the general population. That is unfair because what Hill Aevium has given us in this second brand from their talent and expertise (Spa of the Rockies was the first) is terrific and SandBox hopes wildly successful. So, thanks to the shortcomings of the PI in blurring the facts lines again, comment ability on this post is blocked. Here's a shout-out to Hill Aevium and those who lent their ideas to their talent. 'Ski7' looks fantastic and we hope it's a huge success!)
"...Ski 7, however, is the result of last year's competitive bidding process for the city's tourism marketing contract. The Glenwood Springs Chamber Resort Association won the bid, and has subsequently built a team of rivals with its competitor for the contract to launch a full-bore effort to attract Front Range tourists to Glenwood Springs.
Two billboards have gone up in high-traffic Denver locations, ads are running in the Denver Post and on Colorado.com — the website of the Colorado Tourism Office — and a new website, http://www.stayglenwood.com/, went live on Thursday to take lodging reservations.
The chamber asked its rival for the marketing contract, Hill Aevium of Edwards, to design the billboards and the StayGlenwood.com website. The results are stare-at-me images of an ice-encrusted skier and a powder-packed snowboarder, both with a glowing image of the Hot Springs Pool reflected in their goggles..."
(Heather McGregor)
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