The latest press release from Hill Aevium titles itself well, with accuracy and with grace.
Thank you for acknowledging the new Glenwood Springs Tourism Board is the entity doing the hiring of your expert firm.
SandBox will leave comment ability open on this post as a result and again, send out our best wishes on the success of this phenomenal idea and marketing campaign. Our guess is that the local folks will meet the release with positive enthusiasm.
(Read more about Hill Aevium? Click title and link within post. Comment (moderated) to discuss)
"Unapologetically pursuing and tracking patterns within the news others make since 2010."
15 comments:
Impressive website these guys have.
I like this new campaign and appreciate going out into outlying areas. We've needed that for a long, long time.
Next step needs to be money. No reason at all why we can't be like every other city in the area and have a budget allowance for building revenue generating infrastructure. We're behind and we need to do it.
Glad to see a separate presser from what was in the PI the other day. These guys seem to know the most basic rule of public relations.
Be honest.
How will the board track performance on this campaign is a good question that I'd like the answer to. Track real performance not facebook page impressions. By the sale of the package? Be good to see everywhere the advertising is going to go out on. This is one that should go up on the new billboards. Don't waste the money on CMNM but put it out in Ski.
http://sandboxcommentators.blogspot.com/2012/01/sandbox-comments-aspen-daily-news_12.html
Very nice press release!
GoCo funds are pretty amazing resources.
Do you know what else could be seen from the Hot Springs pool if it was built?
A Rockefeller Center style skating rink at Two Rivers Park. Up near I-70 side so all interstate traffic could see too.
What a draw! With beautiful landscaping and top notch lighting.
GoCo funds could also give us a state-of-the-art redo of the performing stage and sound system at Two Rivers. Imagine year round music venues that do such great things for Steamboat Springs tourism.
Combine all that with a joint effort with Garco on the recap of the wish list people in 81601 have had for years for the river at the park and now we're talking!
Could be a lot drawing in off the view from those frozen goggles that Ski7 has going on.
Apres ski, indeed.
Love this!
Ski7 mountains, park yourself in Glenwood Springs and enjoy our hospitality.
Welcome to our city of fun, friendly folks!
This brand has the potential to go so far. Tied in to Vail and Aspen major sport events and draws.
Wouldn't it be great to see Hill Aevium and team now take it to the next level?
Ski7 in the winter....play the same mountains in the spring, summer and fall.
Congratulations on this one! It is a true winner.
It's a professional promotion and that's why Lindsay Lewis confessed to city council when she presented the tourism proposal for 2012 that the chamber knew they were out of their league and had set back some money to hire Hill Aevium.
Let's be honest but still keep this release from HA clean. If there weren't Beckley, Murphy, Tijm and Moak sitting on the voting new tourism board, Hill Aevium would have been the winners. Who's watching the fox in the hen house is still the question to be asking.
Good luck on this new brand and I agree with FCE. Expand it to year round. This is what we are. Right in the middle of everything. It's always been our best selling point and this kind of output is what professional marketers do. Let's put our chamber of commerce back to doing what it's supposed to do and get it out of the marketing industry where it really doesn't have a clue. Barbara Lucks is right. We've got more than enough of chamber wannabes amd a lot of problems resulting.
It's nice.
Maybe put on the new billboards and in the new taking out of Ski magazine it will get some traction.
But most of the money on it is going to be spent at Swift/Colorado Mt. News and the other three or four glossies that have done little to nothing for us compared to all the towns around us.Hill Av. has all the abilities and then some to market it too. From the looks of their website. Spend some more money, like say all that rent for things we probably already own and hire them to market it too.
win win win.
This time I'm not going to stop.
I've never asked this question anywhere because it feels so silly. I can't imagine the business minds we surely must have on city council and the tourism board have dealt with it.
I always stop myself because if they are really clueless about it, that will be a real shocker.
So since you guys who hang out here seem to be radioactive to all the powers that be, here goes:
Do we get paid back by the Hot Springs for all this free advertising they get? Spa of the Rockies and now this. How about all of the rafting companies and other service tourism businesses? If the only thing we charge an accommodations tax for is when someone rents a room, then how are we making any money that anyone can track on this kind of thing? Do the pool passes charge the accommodations tax, because I don't recall paying that on any pass I've bought there.
I hope someone can answer this because these kind of ad campaigns have got to be costing taxpayers a small fortune to run under the header of tourism marketing.
These businesses should be paying the going rate right back into the marketing fund. Fair is fair if they are not. None of our tourist businesses get a deal like this.
Yes, it is very nice and hopefully successful as a new brand.
I'm certainly not as up to speed with the details of the problem in Glenwood Springs as smalltown is, anonymous. But join you in asking for your questions to be answered. I have wondered about same for years.
I like this new winter brand and hope Hooner and Hemmen and Judith (I don't consider any of the rest of them legit board members) hire Hill Aevium to adapt it to year round use.
I really like the idea of being able to lie back and float in the pool and look up at our incoming new Grand Avenue bridge that we've fought for years to get. I also agree it would be so romantic in the winter to be able to skate on a beautiful outdoor rink at Two Rivers and then walk across to the pool under the Christmas lights of Hotel Colorado for a soak under the stars.
But we would need an on the ball city admin to get that accomplished, now wouldn't we?
Thank you to the crews at Hill Aevium. It's a very nice job.
The tourism marketing fund in Glenwood Springs is made up solely of the accommodations or lodging tax. The argument that the less than half dozen really big tourism businesses in that tax base give for not pitching in a portion to cover the extensive and very expensive advertising that focuses primarily on them is that they pitch in the discounts that draw the crowds and the tax is for their heads in beds that they sell.
Of course that doesn't pass litmus testing when you look at how little we get back in return as a community from tourism marketing. When we made major moves in 2006 and 2007 into online marketing, those years are now held up as some kind of high bar that we want to meet again. The problem with that is when you really look at those numbers they really are so much lower than communities around us, they once again do not pass litmus.
The argument for years has been to make tourism marketing a community effort run by the city. We're partially there now with the new tourism board and city controls. Having the imbalance of the big power brokers sitting on the tourism board isn't helping us at all but at least it's better than it was.
The best thing that could happen to Glenwood Springs is to hire professionals who are above reproach, have stellar reputations and are not involved in any way with the politics of Glenwood Springs. It's been really enlightening to read the contracts with the chamber over the years. There is a performance clause and a termination for no cause clause. There are a lot of things in those contracts that are blind and it's a proven public fact that they have never been looked at under a forensic eye.
When that does happen someday one of the concerns at the top of the list is resolving the dilemma of why the folks and our guests are forced to pay the advertising budgets of the big brand tourism businesses in Glenwood Springs.
I know we're all far from popular, but "radioactive"?
One of the buzz points around the area is how to come up with pushing Hill Aevium over the top on the next RFP so that even a seeded board can't defeat them. Work on that for change, anonymous.
Unrelenting focus. Only radioactive to those who don't like that kind of scrutiny for obvious reasons.
It is a good brand. This is the difference between professionals and taught on the job workers.
Professionals give this.
Lay people give us Glen Wood.
Now, pull money away from the contract and hire HA to make it a year round brand that changes with the seasons. And still yet more money away from the non performing lay people and hire HA to market the brand until the end of 2013.
We cannot withstand this trickling in of cheerleading pom poms that are only bringing us a percentage or two of increase every other month. We need immediate action. The money's been spent on this, people are enthusiastic and it's time to move forward.
Funny how the biggest business people and representatives in Glenwood Springs fight tooth and nail to prevent that moving forward.
Good job goes out to Hill Aevium. You've got the vote from my house.
Great job. These should be put on the shuttle busses in Snowmass and on at least Aspen RFTA's. Same thing on Eagle, Beaver Creek and Vail.
'kids':
I'm not going to penalize you for truth.
But...please do not wander too far off point.
This is a very good brand campaign by Hill Aevium, it is truthful that the tourism board, not the vendor, are their employers, the output is commendable and there is a resonating energy present that breaks the material out of isolation and into a broader reach to locals who are actually the ones that do the most fueling of our tourism industry. Simplistically stated, this new brand is helpful not stagnate.
The more you allow others old behavior patterns from the past continue to muscle their way by "hook or by crook" into the limelight; the more you obstruct the progress you have worked so hard to make. I can see where it's not only necessary but very worthwhile for the local tourism revenues that you keep pushing hard.
Just stay on point and on topic only, please.
True and full reform of the tourism marketing is the only thing that will ever pass litmus testing, gws44.
People never thought they would see the day that protection would come in getting the money and control into the city's hands. Ordinance #12 Series of 2010 was historic and changed everything. Now what needs to happen is a reform on the tax itself. City council can't seem to break its habit, or the control of others if you will, of allowing the businesses and one organization that benefit the most financially to continue to control the kaching where the dollars flow. The answer does not lie in more tax such as an attractions tax. Especially with the angry mob there still is in most of 81601. The answer lies in just the name of the tax and broadening the services that charge it. There is no accommodations tax on the pool yet there should be a tourism development tax. the same standard should apply to the swing, the zip line and every raft that hits the water. If it is related to tourism, it should be taxed for development. To make it spread a little more fairly so the fight does not come up from the tourism industry that it is their money (similar to what we see in this ad campaign that makes you want to reserve a room at the pool)is placing a half percent increase on to all city sales tax. Allocate that for tourism development and make sure the wording of the change says no trough hogs allowed.
I believe that if the people could see the problem(s) were fully resolved and a forward moving track in place; they would approve.
We end up with more money, a fair and balanced tourism base, the stewardship of the city and the path to building the kind of structure we need to draw more.
If just a few of the outsider local businesses and a few of the city councilman would stand up and put a fire burning, blazing red Stop sign up and take control with full reform in mind; they could run in the GOP presidential race.
Just kidding on the last one but still just sayin.
It is a good ad but I'll tell you when I enjoy the pool the most. When I get out of a cold river from fly fishing or sweat and dirt covered after endurance mountain biking. This is a brand that could go year round with a little more creative thinking.
That or some revision of works, blindtuu.
At same time, work a deal with Garco to get on board with investing some of that cash into county tourism development, add a percent on to the county tax base to pay them back. Call it regional tourism and development tax. Benefits the whole county and covers all kinds of infrastructure. Even things like a Silt grocery store. They put the money out now, we move fast and get some revenue generating draws in place and they're paid off a slight raise in county sales tax.
Language on the deal between the city and county is a big deal. It is going to take a blazing red stop sign put right in the face of any and all trough hogs that nobody's had the guts to mess with all these years. Those boys should be smarter and just step aside and let city and county run it all. Become average citizens like everybody else. The folks have elected who they want to make the rules and enforce them.
We've wasted how much time and money over the staying in 81601 debate and nobody except those of us who pay attention to history and details even remember that the chamber started that argument back in the day when they were trying to fight off another attempt to get city control. Council just spent another round debating the attractions tax idea and it still comes down to power and demographics between city and county.
Get off the dime on the political level and sweep it straight across the board. One of the things that needs to be in language is enforcement. It makes a body ill to look at how many years have slipped by and a non-performance clause has never been enforced. We need professional marketing that has no finger in the pie and that has to be enforced by authority.
It's a pretty safe bet to rely on our BOCC balancing out the enforcement need against what kow-tow is still left on city council. Another election cycle for council and the folks will lend a hand to the BOCC on that problem.
There's no doubt we need more money for tourism promotion.
Just be smart about where that comes from and how to approach the folks.
I like the brand campaign. Now do more with it. The first stop being the pulling of money away from the current vendor and hiring Hill Aevium to run all the way with it including marketing.
If they let somebody like Leahy or Gamba be the speaker to the people about it then something along these lines would pass voters in a heartbeat. They put the elites voices on it and it will go down in flames. The first thing they need to do is stop the madness and get a full investigation out there on money, what we own and don't own, performance, where we want to go and what we can accomplish. You know. That thing called some kind of real plan. Get going now and get the tax changes on the Nov. ballot.
This is just OK on this ad campaign. To me it's just another one of the dozens we've had over the years that are no better than a hail mary. It just looks more professional and better than the ones put out by the chamberettes. Bring this voter a real plan and definite ways to make us at least catch up to the towns around us.
Sorry if you don't like what I just said, Nanny. I'm not going to start sugar coating it now. This madness of blind eyes and turned heads because nobody wants to go a few rounds with a couple of people has got to come to an end. There are people really needing success in tourism businesses and others that depend on them. I'm not trying to upset you.
So your saying:
1. Change the whole lodging tax to a tourism and economic development tax and charge it on everything tourist related. Beds, pool, rafts, support type businesses. Keep it the same amount?
2. Add 1/2% on to all city tax and call it regional economic dev.
3. Team with the county to speed things up and up the county tax 1% and call it regional tourism and economic dev.
Got it?
If that's it, I don't see much wrong with it. Current tax for tourism promo stays same except broader in scope like it should have been all along plus this puts it under city hands where it should have been all along.
County and city, if that would ever fly finally gives a presence in the region and a chance to build something.
Overall looking at 1.5% total raise in tax which is what they were thinking of doing on the insane idea of an attractions tax. This makes a lot more sense. I suppose the usual bugs have been put in the usual ears?
It's a professional brand campaign and a very good one from HA. It's too bad we can't have this level in all of our tourism promotion.
Glenwood Springs deserves it.
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