Dave Montgomery:
"AUSTIN -- Public relations mastermind Julian Read has spent more than 60 years thinking up ways to get positive news coverage for his clients. But sometimes the headlines just seem to fall in his lap.
In the 1980s, he was representing Siegfried and Roy when clueless thieves stole a parked truck in downtown New York City, evidently unaware that the vehicle contained the entertainers' two Siberian tigers.
The truck disappeared when the driver went for a cup of coffee just before the tigers' scheduled appearance on the CBS Morning Show. The animals were found unharmed in the abandoned truck after a five-hour search that threw midtown Manhattan into a tizzy and created far more publicity than Read had been expecting from the brief TV shoot.
"There'll never be another day like that," lamented the Fort Worth-born PR executive, recalling the tiger heist over a recent breakfast at Cisco's Restaurant Bakery and Bar, a popular gathering point for politicos..."
Read more here: http://www.star-telegram.com/2012/03/18/3817566/pr-legend-looks-back-at-a-storied.html#storylink=cpy
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