May 16, 2012

SandBoxBlogs: SkyHi Daily "Enduro tourism comes to Beaver Creek"

(See related posts here and here)

Let's remind ourselves of the history behind this growing in popularity event:

Tough Mudder:
"Tough Mudder was founded by Englishmen Will Dean and Guy Livingstone. Dean came up with the idea while at Harvard Business School, and it was a finalist in the Harvard Business School’s annual Business Plan Contest. He brought on Guy Livingstone to act as Chief Operating Officer. On an $8,000 marketing budget, they used facebook to launch the first Tough Mudder event on May 2, 2010 at Bear Creek Resort in Allentown, PA. Since then, the number of Tough Mudder events has increased exponentially with 14 events in 2011, and 28 scheduled in 2012.

The Tough Mudder series was created to test toughness, fitness, strength, stamina and mental grit all in one place and all in one day. Sure, there are a few that will test these things – for thousands of dollars and a week of your life. But in one day in one location? We don’t think so. Other mud runs like the Muddy Buddy series? Forget it – unless you want to run alongside your 60-year-old grandmother. Tough Mudder is a truly exceptional event for truly exceptional people. Fair weather runners should stay at home.

FACT – Marathon running is simply boring. And the only thing more boring than doing a marathon is watching a marathon. Road-running may give you a healthy set of lungs, but will leave you with as much upper body strength as Keira Knightley. At Tough Mudder, we want to test your all-around mettle, not just your ability to run in a straight line, on your own, for hours on end, getting bored out of your mind.

Tough Mudder is also about experiencing a true sense of camaraderie that, sadly, is rarely seen outside of the military these days. To get over some of our obstacles you will need the help of others – they are simply too much for one man to tackle alone. Tough Mudders, unlike some other types of endurance runners, are team players; they help out other Tough Mudders. We want everyone to compete, but being a Tough Mudder is also about making sure no man is left behind, not worrying about your finish time."

"The Pledge:

As a Tough Mudder I pledge that…

* I understand that Tough Mudder is not a race but a challenge.

* I put teamwork and camaraderie before my course time.

* I do not whine – kids whine.

* I help my fellow Mudders complete the course.

* I overcome all fears."  (Photo credit: Tough Mudder)

John LaConte:
"...Part of the attraction to the Beaver Creek Tough Mudder in particular is the high elevation the course is held at, making it among the most challenging on the circuit.

And this year, the course will go even higher.

Beaver Creek and the U.S. Forest Service have redesigned the course, to “not only take advantage of our unique rugged and steep terrain on the lower part of the mountain, but also to incorporate the use of the Centennial Express Lift, making it easier for spectators to watch the event from a variety of locations around the mountain,” says Doug Lovell, chief operating officer at Beaver Creek. “The course travels up to Spruce Saddle, which is situated at 10,200 feet and produces an elevation gain of 2,000 feet for participants. With staged start heats, participants spread out all over the course and activity is taking place all over the mountain and village throughout the day; it's a very festive atmosphere for the participants and spectators....”
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"Unapologetic pursuit and tracking of patterns within the news others make since 2010."

1 comment:

FCE said...

OMG...they even have a twerps boot camp for the ladies this year so we don't have to get muddy.