"Lisa Langer is ready to get down to the business of marketing Glenwood Springs, and she isn’t wasting any time. The former Executive Director of the Spearfish, South Dakota, Chamber of Commerce is on a reconnaissance mission to learn all she can about the river and mountain town, situated between the ski resorts of Aspen and Vail. Her hit-the-ground-running enthusiasm, coupled with extensive experience in tourism marketing and strong leadership skills, made her the obvious choice for Vice President of Tourism Marketing for the Glenwood Springs Chamber Resort Association. In her inaugural year, Langer has big plans for America’s Most Fun Town.
Langer understands the significance of winning a national designation like the Most Fun Town in America, a title Glenwood Springs captured in July 2011. Her now former state of South Dakota won a Most Patriotic Town in America award in the same round of competition, sponsored by Rand McNally and USA Today.
“Winning a title like this is huge. It launches your product onto the national stage. As tourism marketing director, one of my goals is to make Glenwood Springs, Colorado, synonymous with America’s Most Fun Town,” said Langer.
But Langer is just getting started; Glenwood Springs also has a new mascot, Glen Wood, a lanky, good-natured fellow who loves nothing more than experiencing all the varied adventures and activities available in his namesake town, like skiing at Sunlight Mountain Resort, rafting the Colorado and Roaring Fork rivers, soaking in the Glenwood Hot Springs Pool, exploring at Glenwood Caverns Adventure Park and catching the wave on a stand-up paddleboard or in a kayak at the Glenwood Springs Whitewater Park, to name but a few. Langer anticipates Glen Wood will be making the rounds locally at festivals such as Strawberry Days in Glenwood Springs, at events in the surrounding region, and at trade shows and tourism events at the state level. The introduction of Glen Wood is a key strategy to identify and grow new prospects and markets for Glenwood Springs with a fresh new image while maintaining the polished, well-established “soak it all in” brand...."
(Vicky Nash via PR Web)
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