Every year in Garfield County and Glenwood Springs, there are basically three very different in energy awards ceremonies and celebrations honoring those who give of themselves in humanitarian or community service ways.
Not too long ago, Melanie Sturm, up on the Aspen Times, very artfully put out a column on Rotary International and local Rotary. Without any collateral damage to these wonderful folks who give of themselves and actually participate in these types of organizations, Sturm jumped into the highly controversial problem in society today, of transparency and accountability in the world of non-profits.
She is to be commended, it was an excellent piece that nailed the point and did so in Sturm's very own version (we love it!) of 'yellow journalism'.
A respected columnist who refuses to be a wordsmith, instead just speaking in a skilled and forthright manner to her followers.
Here is a link to Garfield County's recent 2012 Humanitarian Awards celebration.
An annual event that has true common folks pride, every year, as it is the focus of the 'off the beaten path' lives of the common man, the little guys, the folks.
Put on by Garfield County officials, there is a feeling of security and trust that is inherent in the celebration. One that stands alone and finds it unnecessary to be gleaned away from the trustworthy and stellar moral character of the recipients themselves. Simplistically stated, the folks who receive the awards and those who attend with their support for the event, are not the ones frequently called upon to lend credibility to the events of other's organizations.
The Garfield County Humanitarian award is an honor held where cronyism, self-aggrandizing and power are simply not present.
The GarCo ceremony is a place where the folks feel secure, comfortable. They are there among inherent credibility and also drawn with the desire to sincerely honor another of worth. Rather than throw a social soiree.
With that said, GarCo Humanitarian Award ceremony is also usually buzz titled as the best party of the year. Go figure, who knew?
http://www.postindependent.com/article/20120417/VALLEYNEWS/120419911/1083&parentprofile=1074
With all of the above said, congratulations to the recipients of all local and regional service awards. You are amazing people, trusted and so appreciated by all.
Heather McGregor:
"The Athena award presentation came at the pinnacle of the Premier Awards Gala hosted Tuesday evening at the Aspen Glen Club by the Glenwood Springs Chamber Resort Association.
“I love awards. I like to get them, I like to give them, and it makes everybody feel good,” said Marianne Virgili, president and CEO of the chamber.
A new award, the David Delaplane Award for Community Partnership, was given to Stan Jensen, president of Colorado Mountain College. Delaplane, 85, now of Denver, presented the award after being introduced to the audience by Virgili.
“David was a young minister and the chamber director in 1963,” Virgili said. “He was cleaning out his files and found one labeled Education Committee.”
With the thought in mind that “there really ought to be a college here,” he called the committee together. From those meetings at the chamber, plans emerged for Colorado Mountain College.
Nearly 40 years later, CMC is a strong community institution from Glenwood Springs to Breckenridge and Steamboat Springs to Buena Vista. Virgili created the new award to honor Delaplane for his original vision, and to recognize the college's current president for his work in building partnerships all over the college district with businesses, local governments, churches and community organizations.
She cited CMC's partnership in downtown Glenwood Springs with the city government, the Garfield Public Library District and the Downtown Development Authority to build the new library and parking garage at Eighth and Cooper.
“We needed somebody with vision and to have trust in the room. That's what we have with Stan,” Virgili said."..." (Read more? Click title)
"Unapologetically pursuing and tracking patterns within the news others make since 2010."
Showing posts with label Glenwood Springs Chamber Resort Assoc. Show all posts
Showing posts with label Glenwood Springs Chamber Resort Assoc. Show all posts
April 19, 2012
February 23, 2012
SandBox Comments: Glenwood Springs Post Independent/Community Briefs "Food vendor and exhibitor applications available for 115th annual Strawberry Days "
Unfortunately, not a thing has been done about Strawberry Days issues by our city administration or city council.
Given this week's climate in our forum of open commentary; 'SandBox Nanny' opts for simply tossing up the PI's reporting of some details for the 115th Strawberry Days celebration and reminding the 'kids' they are moderated:
via Glenwood Springs Post Independent:
"The Glenwood Springs Chamber Resort Association invites interested food vendors and exhibitors to apply for the 115th annual Strawberry Days to be held June 15, 16 and 17. Applications are available at strawberrydaysfestival.com or by calling the chamber at (970) 945-6589. The deadline to apply is April 15.
The theme for the 2012 event is Glenwood Springs — “America's Most Fun Town.” This year's festival features a FamilyFest area with interactive, entertaining and creative experiences for the kids; an arts and crafts fair and food court, an old-fashioned carnival; a parade down Grand Avenue and a full entertainment lineup.
For more information, call the Glenwood Springs Chamber Resort Association at (970) 945-6589 or visit strawberrydaysfestival.com...." (Read original announcement? Click title)
"Unapologetically pursuing and tracking patterns within the news others make since 2010."
Given this week's climate in our forum of open commentary; 'SandBox Nanny' opts for simply tossing up the PI's reporting of some details for the 115th Strawberry Days celebration and reminding the 'kids' they are moderated:
via Glenwood Springs Post Independent:
"The Glenwood Springs Chamber Resort Association invites interested food vendors and exhibitors to apply for the 115th annual Strawberry Days to be held June 15, 16 and 17. Applications are available at strawberrydaysfestival.com or by calling the chamber at (970) 945-6589. The deadline to apply is April 15.
The theme for the 2012 event is Glenwood Springs — “America's Most Fun Town.” This year's festival features a FamilyFest area with interactive, entertaining and creative experiences for the kids; an arts and crafts fair and food court, an old-fashioned carnival; a parade down Grand Avenue and a full entertainment lineup.
For more information, call the Glenwood Springs Chamber Resort Association at (970) 945-6589 or visit strawberrydaysfestival.com...." (Read original announcement? Click title)
"Unapologetically pursuing and tracking patterns within the news others make since 2010."
January 21, 2012
SandBox Comments: Steamboat Today "Local Marketing District comes under scrutiny in wake of sales tax"
"I support this very much,” Scully said. “The public/private collaboration is critical. I’d like to know, where is the money coming from and where is it going, and what is it really translating into? It’s a lot of money. To me, the key is a scorecard. To me, it seems there should be a website.”
Ken Solomon asked that the LMD board consider broadening membership to represent the entire city.
“You’re receiving 50 percent of your (public) revenues from the new tax, and my understanding is there are only 600 eligible voters who live in the LMD out of about 8,000 voters in the city,” Solomon said. “It strikes me as unfair.”
LMD legal counsel Tom Sharp told Solomon that the requirement that members of the board be registered voters who live within the boundaries of the local marketing district is decreed by state statute and that the LMD has no power to change it. He added that when the LMD was created by City Council, it had the option to make itself the board of the LMD or to create the five-member board of LMD voters.
Steamboat businessman Steve Hitchcock told the board he thinks the LMD should pursue additional air service outside the ski season.
“With the new tax coming on and collected by businesses outside the LMD, I’d like to see the LMD take on the task of summer air,” Hitchcock said.
Porter replied that summer air service is on the LMD board’s agenda. Porter added that the revenues from the new tax will first be applied for the 2012-13 ski season.
At the city’s urging, public meeting notices for the LMD board now will be posted outside City Hall, at City Market and at the post office, as well as in a vestibule outside the Chamber’s offices at 125 Anglers Drive...."
(Read more? Click title. For now, as of this date, comment ability on this post and all marketing/tourism news stories that are currently hot topics will have no public comment ability on SandBox. Go to the original hubs of origins to express your views, please. Thanks, 'SandBox Nanny')
"Truth goes through three stages. First it is ridiculed. Then it is violently opposed. Finally, it is accepted as self-evident."
January 18, 2012
SandBox Comments: PR Web "New Tourism Director Takes the Helm in Glenwood Springs, Colorado "
"Lisa Langer is ready to get down to the business of marketing Glenwood Springs, and she isn’t wasting any time. The former Executive Director of the Spearfish, South Dakota, Chamber of Commerce is on a reconnaissance mission to learn all she can about the river and mountain town, situated between the ski resorts of Aspen and Vail. Her hit-the-ground-running enthusiasm, coupled with extensive experience in tourism marketing and strong leadership skills, made her the obvious choice for Vice President of Tourism Marketing for the Glenwood Springs Chamber Resort Association. In her inaugural year, Langer has big plans for America’s Most Fun Town.
Langer understands the significance of winning a national designation like the Most Fun Town in America, a title Glenwood Springs captured in July 2011. Her now former state of South Dakota won a Most Patriotic Town in America award in the same round of competition, sponsored by Rand McNally and USA Today.
“Winning a title like this is huge. It launches your product onto the national stage. As tourism marketing director, one of my goals is to make Glenwood Springs, Colorado, synonymous with America’s Most Fun Town,” said Langer.
But Langer is just getting started; Glenwood Springs also has a new mascot, Glen Wood, a lanky, good-natured fellow who loves nothing more than experiencing all the varied adventures and activities available in his namesake town, like skiing at Sunlight Mountain Resort, rafting the Colorado and Roaring Fork rivers, soaking in the Glenwood Hot Springs Pool, exploring at Glenwood Caverns Adventure Park and catching the wave on a stand-up paddleboard or in a kayak at the Glenwood Springs Whitewater Park, to name but a few. Langer anticipates Glen Wood will be making the rounds locally at festivals such as Strawberry Days in Glenwood Springs, at events in the surrounding region, and at trade shows and tourism events at the state level. The introduction of Glen Wood is a key strategy to identify and grow new prospects and markets for Glenwood Springs with a fresh new image while maintaining the polished, well-established “soak it all in” brand...."
(Vicky Nash via PR Web)
(Learn more? Click title. Comment to discuss)
Langer understands the significance of winning a national designation like the Most Fun Town in America, a title Glenwood Springs captured in July 2011. Her now former state of South Dakota won a Most Patriotic Town in America award in the same round of competition, sponsored by Rand McNally and USA Today.
“Winning a title like this is huge. It launches your product onto the national stage. As tourism marketing director, one of my goals is to make Glenwood Springs, Colorado, synonymous with America’s Most Fun Town,” said Langer.
But Langer is just getting started; Glenwood Springs also has a new mascot, Glen Wood, a lanky, good-natured fellow who loves nothing more than experiencing all the varied adventures and activities available in his namesake town, like skiing at Sunlight Mountain Resort, rafting the Colorado and Roaring Fork rivers, soaking in the Glenwood Hot Springs Pool, exploring at Glenwood Caverns Adventure Park and catching the wave on a stand-up paddleboard or in a kayak at the Glenwood Springs Whitewater Park, to name but a few. Langer anticipates Glen Wood will be making the rounds locally at festivals such as Strawberry Days in Glenwood Springs, at events in the surrounding region, and at trade shows and tourism events at the state level. The introduction of Glen Wood is a key strategy to identify and grow new prospects and markets for Glenwood Springs with a fresh new image while maintaining the polished, well-established “soak it all in” brand...."
(Vicky Nash via PR Web)
(Learn more? Click title. Comment to discuss)
January 11, 2012
SandBox Comments; Snowmass Sun/Barbara Lucks "Marketing board is not a chamber of commerce"
'FCL' (Former Chamber Lady) is bringing you this post. A special shout-out to Nanny for letting me appear as a guest blogger today.
"This is a wonderful column from Barbara Lucks. As Nanny would say, up on the Snowmass Sun.
Succinctly spoken, honest and very accurate in fact.
Just because Chambers of Commerce nationwide decided to tip their hat at tourism and resort marketing a number of years ago does not mean it was a good move.
There could not be two more different beasts than small business stewardship and promotion and tourism/resort marketing. Not to mention the world of differences there are (or should be) in the accounting processes of a 501C-6 entity vs. a publicly funded entity. There is also the obvious (or should be obvious) need for the steward for small businesses to be impartial, caring for all members. Cronyism is just too easy of a trap to fall into when one is in charge of allocating millions of dollars spanning a few years of time out to specific local companies in the name of tourism marketing.
Moffat County Tourism Assoc. and the Aspen Chamber Resort Assoc. are among the most recent to look hard at whether or not to up the individual insurance liability coverage for members on their board of directors. In light of the potential of legal issues in prominent non-profits in Aspen, Snowmass and Glenwood Springs currently; there is a foundation for concern.
The solution is to not only rein in those problems and eliminate them, but to also get back to the business of separation of the functions of a non-profit Chamber of Commerce which is best held in the hands of stewards and for-profit Tourism/Resort Marketing which is best held in the hands of advertising and public relations firms.
Take a read on Donna Wiedinmyer's letter to the Town of Snowmass titled "Thanks, Snowmass, for accountability". Also up on the Snowmass Sun today:
"I have always looked forward to reading Mel Blumenthal's column, and I certainly appreciate his diligence in reporting on what is happening in our village.
On Dec. 30, the Fox Run Homeowner's Association met. Fred Kucker, town councilman and a Fox Run resident, reported on the recent meeting concerning the marketing board mentioned in Mel's editorial. To clarify: Per Fred, the marketing board now has to be “accountable” to the Town Council (as they should be) with their budget, quarterly reports, business plans and performance standards. With a budget in excess of $4.2 million coming from Snowmass Village taxes, the marketing board must now define how, and where, that money is being spent.
They must report on lodging, meals, clothing, sales and lodging taxes, etc. In other words, a metric must be established to determine the performance of the marketing board.
As a permanent resident, I am thrilled that we will finally have accountability. As an example, if $30,000 is spent on marketing, wouldn't we want to see at least $30,000 or more returned to the town?
We certainly would only want to sponsor events that will show a positive return to the town and its lodge owners, merchants and restaurant owners. This is why the marketing board is now answering to the town manager and not, as Mel states, “the cover costs otherwise intended to be covered in other town budgets.”
Unfortunately, most of Mel's column is not stating the real reason behind the new accountability of the marketing board...."
Barbara Lucks:
"...The whole concept of a chamber of commerce is that the one-man auto body shop and the golf course have an opportunity to participate in a larger whole and to wield some influence over the process by virtue of optional membership and voting for the board of directors.
A program completely controlled by the public sector and funded by taxes does not fit that mold. The Snowmass Village Marketing Board does not purport to be anything remotely resembling a chamber.
I am not trying to sugar coat chambers of commerce. Some are drinking clubs, hotbeds of political conflict, personal power trips, ineffective or just plain too small to work.
Recent economic times are weeding out chambers that are not true to community mission or have no hope of viability. Many are consolidating with neighboring small towns, rewriting mission statements and replacing strictly social calendars with an assortment of options for communication, collaboration and education.
Members are demanding more than a coffee club these days. True chambers, not being guaranteed by public funds, must be responsive to community and member interests, or they will quickly die.
Community-centered chambers of commerce have room for the food bank, the local church and the business-incubator effort. They have a place for the long-term resident, the week-long guest and even a part-time residents' organization. Many have a seat on their board for a city-government liaison; some receive small public grants well short of full funding. They may or may not involve themselves in political advocacy, but the good ones do not allow themselves to be controlled by politics.
Snowmass Village's challenges go beyond the mere commercial and into the heart of community. A true chamber of commerce could provide an energetic gathering place for many constituencies ranging from the new window-washing company to the school district. As a safe and informal idea exchange, consider the creative problem-solving potential of a chamber of commerce. Contrast the dynamic of a lively “business after hours” event with a public hearing.
Optional membership makes it far more likely that diverse voices will be heard and considered. True community commerce tends to the soul as well as the bottom line.
Should Snowmass Village residents consider forming a chamber of commerce, I would suggest avoiding an entity created to monopolize and exploit the commercial and civic climate through levying taxes, promoting concentrated power and enhancing short-term gain.
I think you've probably had enough of those."
The citizenry of the Roaring Fork region has certainly "had enough of those", Barbara.
The question of the day is: Why haven't our elected officials had enough?
Or is that a question being asked to cronies who are not about to give as straight-up of an answer as you are?
Here's a trivia tidbit:
Do you know how many millions of dollars per year are spent on tourism marketing in the Roaring Fork Valley?
Answer: On average, between Glenwood Springs to Aspen and based on the past 10 year span: $7 million dollars."
(To read more, please click title and links within post. To discuss, comment below)
"This is a wonderful column from Barbara Lucks. As Nanny would say, up on the Snowmass Sun.
Succinctly spoken, honest and very accurate in fact.
Just because Chambers of Commerce nationwide decided to tip their hat at tourism and resort marketing a number of years ago does not mean it was a good move.
There could not be two more different beasts than small business stewardship and promotion and tourism/resort marketing. Not to mention the world of differences there are (or should be) in the accounting processes of a 501C-6 entity vs. a publicly funded entity. There is also the obvious (or should be obvious) need for the steward for small businesses to be impartial, caring for all members. Cronyism is just too easy of a trap to fall into when one is in charge of allocating millions of dollars spanning a few years of time out to specific local companies in the name of tourism marketing.
Moffat County Tourism Assoc. and the Aspen Chamber Resort Assoc. are among the most recent to look hard at whether or not to up the individual insurance liability coverage for members on their board of directors. In light of the potential of legal issues in prominent non-profits in Aspen, Snowmass and Glenwood Springs currently; there is a foundation for concern.
The solution is to not only rein in those problems and eliminate them, but to also get back to the business of separation of the functions of a non-profit Chamber of Commerce which is best held in the hands of stewards and for-profit Tourism/Resort Marketing which is best held in the hands of advertising and public relations firms.
Take a read on Donna Wiedinmyer's letter to the Town of Snowmass titled "Thanks, Snowmass, for accountability". Also up on the Snowmass Sun today:
"I have always looked forward to reading Mel Blumenthal's column, and I certainly appreciate his diligence in reporting on what is happening in our village.
On Dec. 30, the Fox Run Homeowner's Association met. Fred Kucker, town councilman and a Fox Run resident, reported on the recent meeting concerning the marketing board mentioned in Mel's editorial. To clarify: Per Fred, the marketing board now has to be “accountable” to the Town Council (as they should be) with their budget, quarterly reports, business plans and performance standards. With a budget in excess of $4.2 million coming from Snowmass Village taxes, the marketing board must now define how, and where, that money is being spent.
They must report on lodging, meals, clothing, sales and lodging taxes, etc. In other words, a metric must be established to determine the performance of the marketing board.
As a permanent resident, I am thrilled that we will finally have accountability. As an example, if $30,000 is spent on marketing, wouldn't we want to see at least $30,000 or more returned to the town?
We certainly would only want to sponsor events that will show a positive return to the town and its lodge owners, merchants and restaurant owners. This is why the marketing board is now answering to the town manager and not, as Mel states, “the cover costs otherwise intended to be covered in other town budgets.”
Unfortunately, most of Mel's column is not stating the real reason behind the new accountability of the marketing board...."
Barbara Lucks:
"...The whole concept of a chamber of commerce is that the one-man auto body shop and the golf course have an opportunity to participate in a larger whole and to wield some influence over the process by virtue of optional membership and voting for the board of directors.
A program completely controlled by the public sector and funded by taxes does not fit that mold. The Snowmass Village Marketing Board does not purport to be anything remotely resembling a chamber.
I am not trying to sugar coat chambers of commerce. Some are drinking clubs, hotbeds of political conflict, personal power trips, ineffective or just plain too small to work.
Recent economic times are weeding out chambers that are not true to community mission or have no hope of viability. Many are consolidating with neighboring small towns, rewriting mission statements and replacing strictly social calendars with an assortment of options for communication, collaboration and education.
Members are demanding more than a coffee club these days. True chambers, not being guaranteed by public funds, must be responsive to community and member interests, or they will quickly die.
Community-centered chambers of commerce have room for the food bank, the local church and the business-incubator effort. They have a place for the long-term resident, the week-long guest and even a part-time residents' organization. Many have a seat on their board for a city-government liaison; some receive small public grants well short of full funding. They may or may not involve themselves in political advocacy, but the good ones do not allow themselves to be controlled by politics.
Snowmass Village's challenges go beyond the mere commercial and into the heart of community. A true chamber of commerce could provide an energetic gathering place for many constituencies ranging from the new window-washing company to the school district. As a safe and informal idea exchange, consider the creative problem-solving potential of a chamber of commerce. Contrast the dynamic of a lively “business after hours” event with a public hearing.
Optional membership makes it far more likely that diverse voices will be heard and considered. True community commerce tends to the soul as well as the bottom line.
Should Snowmass Village residents consider forming a chamber of commerce, I would suggest avoiding an entity created to monopolize and exploit the commercial and civic climate through levying taxes, promoting concentrated power and enhancing short-term gain.
I think you've probably had enough of those."
The citizenry of the Roaring Fork region has certainly "had enough of those", Barbara.
The question of the day is: Why haven't our elected officials had enough?
Or is that a question being asked to cronies who are not about to give as straight-up of an answer as you are?
Here's a trivia tidbit:
Do you know how many millions of dollars per year are spent on tourism marketing in the Roaring Fork Valley?
Answer: On average, between Glenwood Springs to Aspen and based on the past 10 year span: $7 million dollars."
(To read more, please click title and links within post. To discuss, comment below)
October 31, 2011
SandBox Comments: Glenwood Springs Post Independent/Your Letters "Chamber shouldn't take up CMC gallery space"
A special thank you to Cynthia Thomas of Glenwood Springs for having the courage to speak up on this Chamber related issue.
Taking the most prime location left in downtown and turning it from a viable gallery and retail space into a spot for the Chamber of Commerce to house themselves has more than just those in the shadows riled up.
There has been talk for years of getting the Visitors Center away from the upper Grand Ave. location of the chamber and housing that information in kiosks downtown.
Spread it out a bit and put the whole thing in locations that aren't going to charge us $70,000 a year, are maintained by volunteers and the businesses who advertise in them and all in high visible locale where people can actually find our Visitors Center.
There has never been any real talk of bringing the chamber downtown. With the overall lukewarm relationship the chamber has always had with downtown merchants, the idea is not a hot one all of a sudden.
If the idea does fly, then the chamber needs to not take up viable retail space and instead lodge themselves somewhere that suits what they are. A business environment. Not a sales environment.
Again, a thank you to Cynthia for not only speaking up but doing so honestly and bluntly enough so that her voice gets heard above the corporate stranglehold:
"This letter is in regard to the Post Independent article of Oct. 20 about the chamber negotiating to move into the new CMC building.
I am all for our chamber having a presence downtown, but not at the expense of the CMC Gallery. There was to be a gallery in the new building, a rather nice one, but in these days of “corporate greed rules,” CMC has decided to rent that space to the Glenwood Springs Chamber Resort Association.
Where would the gallery go? Maybe in the library in 2013 or 2014? If they build it and there is room.
There is a perfectly good space that CMC is vacating where the present gallery would make a wonderful chamber kiosk. The space is very visible downtown, right on the corner of Ninth and Grand where all of the tourists could see the chamber literature through that huge glass window.
Why sell that building and then take space away from the gallery to squeeze another business in, and then try to figure out where to put the gallery? It just doesn't make sense.
What is it that they are not telling us? Are they really planning to make this permanent? Why else would they rent the space out that they have already earmarked for the gallery?..."
(Cynthia Thomas)
(Read the entire letter? Click title and comment to start discussion)
Taking the most prime location left in downtown and turning it from a viable gallery and retail space into a spot for the Chamber of Commerce to house themselves has more than just those in the shadows riled up.
There has been talk for years of getting the Visitors Center away from the upper Grand Ave. location of the chamber and housing that information in kiosks downtown.
Spread it out a bit and put the whole thing in locations that aren't going to charge us $70,000 a year, are maintained by volunteers and the businesses who advertise in them and all in high visible locale where people can actually find our Visitors Center.
There has never been any real talk of bringing the chamber downtown. With the overall lukewarm relationship the chamber has always had with downtown merchants, the idea is not a hot one all of a sudden.
If the idea does fly, then the chamber needs to not take up viable retail space and instead lodge themselves somewhere that suits what they are. A business environment. Not a sales environment.
Again, a thank you to Cynthia for not only speaking up but doing so honestly and bluntly enough so that her voice gets heard above the corporate stranglehold:
"This letter is in regard to the Post Independent article of Oct. 20 about the chamber negotiating to move into the new CMC building.
I am all for our chamber having a presence downtown, but not at the expense of the CMC Gallery. There was to be a gallery in the new building, a rather nice one, but in these days of “corporate greed rules,” CMC has decided to rent that space to the Glenwood Springs Chamber Resort Association.
Where would the gallery go? Maybe in the library in 2013 or 2014? If they build it and there is room.
There is a perfectly good space that CMC is vacating where the present gallery would make a wonderful chamber kiosk. The space is very visible downtown, right on the corner of Ninth and Grand where all of the tourists could see the chamber literature through that huge glass window.
Why sell that building and then take space away from the gallery to squeeze another business in, and then try to figure out where to put the gallery? It just doesn't make sense.
What is it that they are not telling us? Are they really planning to make this permanent? Why else would they rent the space out that they have already earmarked for the gallery?..."
(Cynthia Thomas)
(Read the entire letter? Click title and comment to start discussion)
"Truth goes through three stages. First it is ridiculed. Then it is violently opposed. Finally, it is accepted as self-evident."
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