May 29, 2012

SandBoxBlogs: Summit Daily News "The new face of Grand Junction tourism"

Caitlin Row:
"Already successfully branded as Colorado's Wine County, Grand Valley tourism seeks to expand its reach even further with a new push — to be known for its extraordinary recreation and culinary options.

Hiking, biking, rafting, golfing, dining — all the “-ings.”

“It's all about diversity and having lots of choices,” Grand Junction Visitor and Convention Bureau (GJVCB) division manager Barbara Bowman said.

Now, Bowman's big tourism vision has fresh energy behind it. The new marketing and PR coordinator, Mistalynn Meyeraan, said she's all about promoting Grand Junction as a recreation destination. Her ideas for local tourism incorporate an active-lifestyle focus, and cycling will “absolutely” be part of it.

It will combine “everything that we, as locals, don't take for granted,” Meyeraan said. “It's not just about tourism. It's about how great the community lifestyle is. … It's a push for new recreation advertising and awareness, because it's here.”

Meyeraan, a native to the Western Slope, most recently worked in Colorado's ski industry as Winter Park Resort's communications manager. She joined Bowman's team this month...."
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"Unapologetic pursuit and tracking of patterns within the news others make since 2010."

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