And it's free.
No tourism marketing funds needed.
No Chamber of Commerce needed. No Chamber Resort Association needed.
No millions of dollars of public funding needed.
How much would it take to get our local municipalities to each hire a couple of good writers to sit on staff and flood the internet with informative columns like this one from Barbara Lucks up on the Snowmass Sun?
Is it possible that a number of the bells and whistles pushed to our esteemed decision makers in fancy power point presentations could be eliminated? And significant chunks of change saved for use in actually bringing draws, events and growing our tourism infrastructure?
Glenwood Springs has a paltry 1.7% increase in sales revenues for the year 2011. Yet we spent a half million dollars+ in 2011 on tourism marketing. Another near clean sweep has occurred on the tourism promotion board and GSCRA has serious internal issues. Snowmass has serious internal issues in their tourism marketing efforts. With outlying communities throughout Western Colorado experiencing similar.
Yet here comes Barbara Lucks with a no cost, upbeat and straight to the point information that will draw folks to the Grand Junction and Mack area this year.
Wonder how long it took her to pump out the piece? Wonder how much exposure it would get if it was positive viral link baited to the right news outlets? Wonder how long it would take to get all that done?
Two hours? Three? Even at a full day of work we would be far better off than dropping millions on glossy ads and high dollar salaries for tourism marketing vendors.
(Read the article? Click title)
"Unapologetically pursuing and tracking patterns within the news others make since 2010."
1 comment:
Side bonus benefit of spreading the wealth around instead of only a few pulling in all ad benefits.
Look at what just happened in Glenwood at yesterday's commissioners mtg.
A free pass, without any public review or input and a forever waiver of development process and fees to Glenwood Caverns Adventure Park to build 50' high roller coasters on the hillside.
Maybe Mick Ireland isn't such a bad idea after all and we could get him to move down to Glenwood after his term runs out in Aspen. Let all this crony special interest problem we've got get sat on by Mick.
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