Hooray!!!
Curtis Wackerle:
"ESPN and the Winter X Games have signed on for two more years in Aspen.
Officials with the television network announced Tuesday morning that Aspen will continue to be part of an expanded X Games lineup. Beginning in 2013, the action sports extravaganza will also host events in Foz do Iguacu, Brazil; Barcelona, Spain; and Munich, Germany. Existing X Games franchises in Los Angeles and Tignes, France will also stay put.
Tuesday's announcement, keeping the winter's largest event in town through 2014, marks the fourth time ESPN and Aspen Skiing Co. officials have extended the games' stay in Aspen since they first came to Buttermilk in 2002. The last contract, from 2009, expired after this year's event with no extension announcement, leaving many to speculate that the Winter X Games would be leaving Aspen, perhaps for Whistler, British Columbia, which had put in a bid to host the games.
“ESPN is thrilled to extend its relationship with Aspen Skiing Co., the city of Aspen, Pitkin County and town of Snowmass Village for two more years,” Scott Guglielmino, senior vice president of programming and X Games, said in a press release. “After 11 fantastic years of world-class competition and progression in Aspen, we’re delighted to move into the new phase of X Games growth towards a global youth and lifestyle brand with one of our most long-term and valued relationships.”...."
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Showing posts with label X-Games. Show all posts
Showing posts with label X-Games. Show all posts
May 1, 2012
December 15, 2011
SandBox Comments: Aspen Daily News "Dear ESPN: Baby, please don’t go"
The Aspen Daily News is the only locally owned and operated print news in The Valley.
One of the reasons they come in as the local's fav is because their staff not only has a pulse, they're in tune with the folks. Most of the time.
"...Losing ESPN’s Winter X Games would be a tragedy for this community that we hope never comes to pass, but we don’t see any reason why it should. We have faith ESPN realizes that the town, the Aspen Skiing Co. and Buttermilk are the perfect hosts for the annual action-sports spectacular. We hope that the fact that we are heading into this January’s event without a contract to keep the games here past 2012 is simply a matter of ironing out the details.
Back in 2002, when the event first came to Aspen, just 36,000 people gathered at the base of Buttermilk over four days. Attendance has been on a steady upward trajectory since then, shattering records last season with more than 114,000 spectators.
The growing popularity of the event is no accident. First and foremost, the athletes who continually push their sports to new and eye-popping limits deserve credit. But a host of talented and passionate people both from ESPN, Aspen Skiing Co. and countless other organizations put the games on their shoulders every year, and the event keeps getting better.
The X Games breathed a new life into this community for which we are grateful. The event has introduced a new generation to Aspen that might have otherwise passed us over, fearing the media-constructed elitist vibe. However, there’s nothing quite like the X Games to show the true, fun-loving ski town heart of this place.
To be clear, we have scoured the North American resort landscape and we can’t think of a place better suited than Aspen to host the X Games. Where else can a resort operator hand over an entire mountain to the games? Where else can all the events be seen from one centrally located base area? And try finding the nightlife potential Aspen provides in Utah or the Canadian Rockies...."
(Aspen Daily Staff Report)
(Read more? Click title. Comment to discuss)
One of the reasons they come in as the local's fav is because their staff not only has a pulse, they're in tune with the folks. Most of the time.
"...Losing ESPN’s Winter X Games would be a tragedy for this community that we hope never comes to pass, but we don’t see any reason why it should. We have faith ESPN realizes that the town, the Aspen Skiing Co. and Buttermilk are the perfect hosts for the annual action-sports spectacular. We hope that the fact that we are heading into this January’s event without a contract to keep the games here past 2012 is simply a matter of ironing out the details.
Back in 2002, when the event first came to Aspen, just 36,000 people gathered at the base of Buttermilk over four days. Attendance has been on a steady upward trajectory since then, shattering records last season with more than 114,000 spectators.
The growing popularity of the event is no accident. First and foremost, the athletes who continually push their sports to new and eye-popping limits deserve credit. But a host of talented and passionate people both from ESPN, Aspen Skiing Co. and countless other organizations put the games on their shoulders every year, and the event keeps getting better.
The X Games breathed a new life into this community for which we are grateful. The event has introduced a new generation to Aspen that might have otherwise passed us over, fearing the media-constructed elitist vibe. However, there’s nothing quite like the X Games to show the true, fun-loving ski town heart of this place.
To be clear, we have scoured the North American resort landscape and we can’t think of a place better suited than Aspen to host the X Games. Where else can a resort operator hand over an entire mountain to the games? Where else can all the events be seen from one centrally located base area? And try finding the nightlife potential Aspen provides in Utah or the Canadian Rockies...."
(Aspen Daily Staff Report)
(Read more? Click title. Comment to discuss)
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