The Aspen Daily News is the only locally owned and operated print news in The Valley.
One of the reasons they come in as the local's fav is because their staff not only has a pulse, they're in tune with the folks. Most of the time.
"...Losing ESPN’s Winter X Games would be a tragedy for this community that we hope never comes to pass, but we don’t see any reason why it should. We have faith ESPN realizes that the town, the Aspen Skiing Co. and Buttermilk are the perfect hosts for the annual action-sports spectacular. We hope that the fact that we are heading into this January’s event without a contract to keep the games here past 2012 is simply a matter of ironing out the details.
Back in 2002, when the event first came to Aspen, just 36,000 people gathered at the base of Buttermilk over four days. Attendance has been on a steady upward trajectory since then, shattering records last season with more than 114,000 spectators.
The growing popularity of the event is no accident. First and foremost, the athletes who continually push their sports to new and eye-popping limits deserve credit. But a host of talented and passionate people both from ESPN, Aspen Skiing Co. and countless other organizations put the games on their shoulders every year, and the event keeps getting better.
The X Games breathed a new life into this community for which we are grateful. The event has introduced a new generation to Aspen that might have otherwise passed us over, fearing the media-constructed elitist vibe. However, there’s nothing quite like the X Games to show the true, fun-loving ski town heart of this place.
To be clear, we have scoured the North American resort landscape and we can’t think of a place better suited than Aspen to host the X Games. Where else can a resort operator hand over an entire mountain to the games? Where else can all the events be seen from one centrally located base area? And try finding the nightlife potential Aspen provides in Utah or the Canadian Rockies...."
(Aspen Daily Staff Report)
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